SBWC 2016: PLATFORM BUILDING PANEL4WritersScreen Shot 2016-07-23 at 2.31.23 PM

At the recent 2016 Santa Barbara Writers Conference Platform Building Panel, three panelists (with Marla Miller moderating & adding opinions during the Q/A)  plus one very  inquisitive audience enjoyed a lively session that ran over our one-hour time slot. An informative & entertaining panel we hope writers on the road to publication watch.

This year’s  SBWC2016: PLATFORM BUILDING PANEL profiled the platform building work of seasoned pros, authors published in indie & small presses. Matt Pallamary and Ernie Witham  discussed what works and what doesn’t. Book shepard, Gail Kearne added her perspective working with authors who parse out many tasks/steps required in 21st century publishing. Unless hugely famous, this applies to traditionally published authors, too.

SBWC 2016 Platform Building Topics Addressed:

  • Social media sites right for you.
  • Time needed to adequately promote.
  • Recommended sites for beginners
  • Facebook, good for relationship building
  • Twitter creates an illusion/presence
  • Instagram, terrific for authors whose stories can be pictorially told
  • LinkedIn, Ernie recommends for finding writing groups.
  • Marla loves blogging on LinkedIn
  • Matt likes them all though his ‘like’ is due to his I.T. know-how. He comes from that world…& others….:)
  • Podcasts: Matt loves them. Marla wants to learn. Are podcasts for you?
  • Gail: A professional looking website a must.
  • Gail likes Facebook Professional page for her authors. Marla does too but adds a caution. Take a listen to both pro and con.
  • Goodreads, a book club Matt likes the ease @ he launching PR campaigns.
  • Gail talks about the value of reviews/ reviewers in your PR/marketing campaign.
  • Author appearances: Gail reminds us of  ‘tried & true.’ 
  • Should writer wikipedia? Lisa Angle offers her take.
  • Amazon’s Author Central, what is it?
  • Guest Blogging & why it’s so valuable.
  • Hiring an intern to do your social media?.

Lots more insights and tips, one of our best ‘SBWC Platform Building Panels’ in my humble.

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Marla Miller

HUGE thanks to SBWC filmographer Lisa Angle’s NinetyDegreesMedia for filming & producing this video for visitors & subscribers  entertainment & education. Our thanks always to the Santa Barbara Writers Conference for allowing us to post this video. To SBWC’s author/composer Monte Schulz always my thanks for the opportunity to offer workshops and moderate panels at this America treasure of a writers conference. Always so cool to hang out with my SBWC writing tribe.<iframe src="" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><a href="">SBWC: Building Your Author Platform Panel 2016</a> from <a href="">Ninety Degrees Media</a> on <a href="">Vimeo.</a></p> <p>
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