‘…..Last week, Ina Garten’s Barefoot Contessa Foolproof: Recipes You Can Trust sold roughly 66,000 books through BookScan. If you walk into Barnes & Noble, you will likely see walls of her books, which her publisher has paid for, just like Coca-Cola pays for the first 50 feet of Walmart placement.

I don’t have an issue with that. This is how publishing has worked for a long time.

But to compete with monolithic forces that are banning my book due to my publisher (Amazon Publishing) — 1,000+ bookstores, including all of Barnes & Noble — I can’t play their game. I have to do things differently. It’s the Red Coats versus the colonies, and I must take attack using different means.

The New York Times bestseller list is highly skewed towards print retail. This makes it a hard target for me, though I’m still gunning for it. No matter, I want to hit #1 on BookScan to send a message to the incumbent world of publishing, to those who want everything to remain in the 1900′s. If The 4-Hour Chef “wins” in any capacity, authors will feel freedom to experiment. If this book “fails” because the old guard makes of an example of me, their message wins: don’t mess with the system that keeps us fat and happy, or we’ll punish you…. ‘

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